National Women’s Month (March) in Retail

Mar 17

National Women’s Month presents a strong opportunity to drive sales while celebrating and supporting women.

Feature Women-Owned Brands: Highlight female-led brands in food, beauty, fashion, and home goods with dedicated in-store and online sections.
Curated Displays & Endcaps: Organize themed product groupings (e.g., "Women in Wellness" featuring skincare, supplements, and fitness gear).
Cross-Merchandising: Pair relevant products together, like self-care items with inspirational books written by women.

Exclusive Discounts on Women-Owned Brands: Offer special deals or BOGO offers on products from women-led companies.
Loyalty Program Perks: Double points or exclusive rewards for customers purchasing featured products.
Gift Bundles: Create pre-packaged gift sets around themes like self-care, professional empowerment, or fitness.

In-Store & Virtual Events:
- Invite women entrepreneurs for pop-up shops or speaking events.
- Host free workshops on leadership, wellness, or financial empowerment.
- Partner with local women’s organizations for fundraisers or donation drives.
Social Media Campaigns:
- Feature success stories of women in business, including any female-led brands you carry.
- Run a “Women Who Inspire” contest where customers share stories of impactful women in their lives.
- Use hashtags like #NationalWomensMonth and #WomenInRetail to drive engagement.

Highlight Women in Leadership: Share the stories of female employees and leaders within the company.
Mentorship Programs: Encourage mentorship between senior female employees and younger team members.
Special Employee Recognition: Acknowledge contributions of female employees with awards or bonuses.

Charity Partnerships: Donate a portion of sales to organizations supporting women’s health, education, or business development.
Local Business Collaborations: Partner with female-led businesses for co-promotions or joint giveaways.

Michael Mollitor

St. Patricks Day and Retail